You’re being pretentious and you don’t even know it…
As business owners we are experts in what we do.
We practically eat, sleep and cry tears of our industry.
We’ve worked our asses off to be that way.
Studied for years, attended conferences, read books and rubbed elbows with other top leaders in the field.
What it isn’t great for?
Maybe the generations before us made decisions based on who spoke the fanciest or who sounded the smartest or who talked the loudest. But it’s just not like that anymore. — People are now searching for people they can trust. And building trust is all about how we communicate, and listen.
Marketing your company isn’t really
about your company at all.
It’s about your ideal client,
it’s about solving their problems.
And the key to great ad campaigns and high converting websites and google search blurbs is
S I M P L I C I T Y.
Start by asking yourself, what are the most common questions that you hear when you first start working with someone? Your clients are already showing you the disconnect.