Is one of your 2019 goals to grow your email list? What about to better use your email list to reach your goals with loyalty, revenue and website traffic?
These are on Wolf & Rabbit’s list too.
As we’re taking the dive into this topic today, I have to acknowledge something. It’s really hard to build things from scratch, and even more specifically, it’s really hard to give yourself credit for growing something when the growth looks like 10 subscribers.
Here’s what I’d like us to do as we embark on setting these intentions for 2019. Lay comparison to the wayside and focus on the overall % change. Yes, saying my list grew by 10 subscribers each month might not sound like a big accomplishment – but if you’re growing your list by 20% each month – that’s a huge thing to celebrate.
Knowing what to track will help us have the confidence to keep going and build momentum.
So, let’s dive in.
In a recent survey that we conducted with small business owners, we learned the top questions that business owners have when it comes to growing and building an email list:
- How do I get started?
- How do I attract my target client to be the ones who opt-in?
- How do I keep new people coming in?
- What the heck do I do with people once I have them on a list?
We are going to tackle these questions throughout 2019,
How do I start growing my email list?
The best way to get started with growing your email list is to start simple.
CHOOSE THE GATEWAY
Focus on creating a way for people to opt-in and have a space to store your contacts. Don’t overthink this or go into heavy research mode. You can update or switch this at any time, so start with something versatile and free like Mailchimp and Constant Contact. If you’re already using software to automate your business, chances are they have forms ready for you to use.
When building your form, here are some things to consider. Simple forms will get you the highest amount of opt-ins.
If this form is for your newsletter – then a simple first name and email address could be a perfectly simple way for people to quickly gain access.
If it’s for an inquiry for your services – then quality is better than quantity. Depending on your kind of business, you might add more qualifying questions to your form to avoid fielding irrelevant requests. For example, if you’re a salon company, you might want to add “Where are you located in Tampa?” with a list of counties/districts for them to select from. This will show you if they’re located within what you deem reasonable for someone to travel to book an appointment with you.
GET IN FRONT OF YOUR AUDIENCE
Take your form and place it:
• In the main body text of your home page
• In the footer of your website. (The footer will ensure that your form is present on every page, giving your website visitor plenty of chances to opt-in).
It’s that easy to get started with growing your list!
If you would like some customized input on your current website and opt-in forms, we’d love to take a look!