Your website traffic is like your fuel, it’s the number of unique visitors your website receives throughout each month or year.
It makes your website run for you.
You need traffic to generate leads, to generate customers to of course, generate $$$ . Learning how to drive the right traffic to your website allows you to fill up the top of your sales funnel.
If you have a decent website and funnel system in place, the rest should happen on autopilot.
As your traffic grows, so should your list and your business.
Is all website traffic the same?
Website traffic comes in all shapes and sizes, from different channels, locations, devices and even different browsers.
Sounds stressful, doesn’t it?
Here, let me break it down a little bit.
Traffic channels is fancy marketing speak for which medium the traffic comes from. For example, do most people just type in your website address to visit your website? If so, this is referred to as direct traffic. Direct traffic is defined as visits with no referring website.
Or do they find your website via Google Searches? If so this means you are getting some good organic traffic (short for organic search traffic, traffic coming from search engines).
There are 5 key channels:
- Organic search
Social traffic is self explanatory, that’s website visitors originating from social media platforms.
(Other) refers to traffic that can’t be categorized or measured, but 9 times out of 10, this is organic search traffic that you can no longer measure since Google updated their algorithm a while back.
(If you’re feeling frisky, just check your landing pages to see which pieces of content people are landing on to try and connect the dots).
You can break down your traffic by channel by accessing the acquisition overview in your Google Analytics dashboard.
But why is traffic important?
If you understand your online marketing metrics, you can accurately forecast your growth based on the amount of traffic you generate.
As such, if you want more leads, you can focus on activities that will drive more targeted traffic to your website like:
- Creating content targeting specific keywords
- Creating videos and starting a YouTube channel
- Writing blogs like this one and building a following
- Emailing your already existing list, new pieces of helpful content
- Setting up a social media schedule to automate sharing your content at optimum times on the right platforms
- Participating in relevant and new Facebook groups.
I hope this helps!
For more information about traffic, leads, SEO and fun things like that – check out our other blogs, here.