As busy business owners, we can make hasty decisions just because we want it to be DONE… (sound familiar?).

I put together this guide to the TOP 3 MARKETING MISTAKES that salon owners make from our firsthand experience not only working IN salons, but working with 40+ salons over the past 2 1/2 years. If you see yourself in these points – know that you’re not alone and that there is a better way!

We’ve supported salon brands big and small in growing a social media following and posting content that not only provides value to their followers but inspires ACTION.

And not seeing “Likes” is not going to effect that.

If you’re someone who gauges your content by this metric and are already feeling a little lost, here are some other key performance indicators that are better representations of your contents success:

They’re getting messages from huge corporate retailers, crazy discounts from the small place down the street and they’re so used to seeing deals that they might easily just skip over the great promotion that you’ve spent all year planning for them.

These constant “upward social comparisons” can happen hundreds of times each
day, depending on how frequently you check your social media feeds. So
naturally, we can tend to essentially ride an emotional roller coaster when we
are obsessing over social media.

Ever heard of FOMO? Fear of missing out, or FOMO, is another mental health effect that’s been strongly linked with the use of social media.

The FOMO experience specifically is this feeling like, I could have been there but I wasn’t.

It might sound silly but make sure you set up a social media posting strategy. A lot of people skip this part and then wonder why things aren’t working out. The reason why is because all of your efforts to drive traffic to your page and gain a quality following will fall flat if they get to your social media page and see a whole lot of nothing, or a lot of random posts. Remember – if you are trying to grow a quality following – you need to provide value so people WANT to hit the follow button.

It’s kind of like planting fruit seeds and not really going through the whole process of caring for and watering them to get to the end and being like. Where’s my fruit though? Come on!

As a small business owner – you know that having frequent content published on your website is key to:
• Establishing yourself as a leader in the industry
• Boosting the organic searchability on your website
• Adding value to your ideal client

As small business owners, we invest a lot into having a high quality website. We hire professionals, perform surveys, fine-tune our brand materials, update our head-shots and dive deep into our ideal clients headspace. All for the purpose of making a positive impression on potential clients.

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Many times, business owners that we meet with are actually isolating future clients because they’ve completely forgotten what it’s like to be in their shoes. They’re so caught up in their industry lingo that no one can even understand them.