[150] How to do Online Booking RIGHT in 2024!
Listen on the Successful Hairstylists Podcast (or keep scrolling for blog and youtube video)
Hey Successful Hairstylists!! This week we’re talking all about ONLINE BOOKING!
Online booking has gained popularity in the past couple of years especially with hairstylists that are in high-demand and booked up. As these booked stylists become influencers and educators, awareness has been raised about online booking and many stylists at all points in their career started adding this process.
Also, online booking platforms started affiliate programs where you can make $$ when someone signs up using your link and recommendation causing online booking platforms to spread like wildfire in our community!
This training is for you if…
You’re considering doing online booking
You started doing online booking and your new clients dropped significantly (this happens a lot by the way)
You’re wondering if you’re ready for online booking
Some of the reasons people choose online booking vs speaking directly to clients and booking the appointments for them is to:
Save time communicating with new clients. The new clients can book an appt themselves without ever having to speak with you.
Easily change, modify, cancel, reschedule appointments themselves.
Can book appointments at all hours of the day/night without texting and waking up the hairstylist or causing them to get interrupted in their off time.
It started off as something that seemed CONVENIENT for clients AND hairstylists.
But as many have experienced there are tons of challenges too…
New clients not booking the right services/time for what they want
New clients booking and then not showing up
Significant drop in new clients (this is the biggest one)
So HOW CAN YOU DO ONLINE BOOKING RIGHT IN 2024
Only do it once you’re ready (making 5k+ months)
Truthfully if you’re in a BUILDING phase of your career, you should continue to be as high-touch with new clients as possible. This builds loyalty, cuts WAY down on no-shows/cancellations and is just faster and easier
Simplify your menu
Many people set up their online booking thinking as a hairstylist. But you need to think like a client. Instead of having alacarte services listed for them to click, consider creating “5 Week or Less Maintenance Appt/ The Usual,” “Makeover Appt/ Big changes,” “Trend update / Keep your look with new twists”
Find other ways to frequently communicate with your clients.
Automation can be super helpful but the more we automate, the less opportunities we have to build loyalty and connection with our clients. If you’ve switched to online booking - make sure you’re texting/DMing your clients and checking in on them after the appointment. Sending them I Miss You’s when they haven’t booked in awhile and engaging with their online content (when appropriate).
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation