[179] 📍How Hairstylists Can Stand Out in a Crowded Marketplace

How Hairstylists Can Stand Out in a Crowded Marketplace

00:00 How Hairstylists Can Stand Out in a Crowded Marketplace

01:04 Your Audience Has No Idea What Makes You Different… it Starts With You

01:33 Why Your Skills Aren’t Enough to Set You Apart

01:44 The Main Places to Look to Find How You’re Different

02:09 Personal Example from When I Was Behind the Chair

03:04 How Hairstylists can LOOK Different From the Competition

03:17 Audit Your Instagram Feed

03:30 How to Create Visual Interest in Your Feed WITHOUT Straying From Your Specialty

04:00 Answer THIS Question to Find Your Visual Content Gaps

04:35 Examples of Visual Content to Mix it Up

05:17 Why, “I Can Execute Your Look” Isn’t Enough

05:53 How Hairstylists can SOUND Different From the Competition

06:04 This EASY Mindset Shift will Change How you “Sound” in Your Content

06:11 The Fastest Way to Come Off Cold and Guarded

06:20 Let GO of the Things Your Dream Clients Doesn’t Care About (Even if Other Hairstylists Do)

06:40 These Two Types of Captions are Boring (and Basic)

07:09 One Quick Way to Generate Tons of Content

08:13 How Hairstylists Can Use VARIETY to Stand Out From the Competition

08:26 Your Instagram Feed as a Playlist – No Skips!