As a small business owner – you know that having frequent content published on your website is key to:
• Establishing yourself as a leader in the industry
• Boosting the organic searchability on your website
• Adding value to your ideal client
If you plan on selling products or services across the country, a trademark is important because it protects you from other companies essentially copying your brand. It also acts as a consumer protection mechanism, so your customers know they are buying the real deal and obviously, you’re the real deal. Duh.
With an increasing amount of website options – small business owners can get lost in the land of misinformation and misdirection. There are:
Squarespace, WordPress, WIX, Go Daddy Web Builder,
Webnode, Host Gator
Just to name a few. So how do you choose which platform is the best for your business? Here are the main questions to ask yourself to get started or revamp your existing site.
As small business owners, we invest a lot into having a high quality website. We hire professionals, perform surveys, fine-tune our brand materials, update our head-shots and dive deep into our ideal clients headspace. All for the purpose of making a positive impression on potential clients.
If you’d like to: Feel more confident in setting up a Social Media AD Campaign. Start seeing better results
Make small tweaks to already well performing campaigns to boost their performance.Make Social Media Advertising a priority in 2019
Troubleshoot your unsuccessful campaigns.
A big part of a new year is creating a content calendar for everything from blogs, to e-blasts/newsletters and social media. It’s about brainstorming a strategy to bring awareness to the best parts of your business. So what separates the average content calendars from the GREAT ones?
In a recent survey that we conducted with small business owners, we learned the top questions that business owners have when it comes to growing and building an email list. They are…
Many times, business owners that we meet with are actually isolating future clients because they’ve completely forgotten what it’s like to be in their shoes. They’re so caught up in their industry lingo that no one can even understand them.
When I visit a companies social media account and see all stock photos, it feels cold. It feels fake or posed. It definitely doesn’t help me learn anything about the culture or mission of that company and if anything it leaves me wondering… what are they hiding?
Your clients need you. They’re waiting for you to help them solve their problems – they just need to know who you are first. This is through, of course, social media (and being consistent) and your website — but it’s also through Ads.