Prior to Social Media, consumers made their purchasing decisions based primarily on recommendations from close friends, t.v., newspaper outlets and whatever other local business’s were recommending.
Strong branding shouldn’t stop when we design our logo or build our website or pop our cover photo into social media. Branding is communicated through every touch point that our potential clients go through.
There is still no denying that being searchable on Google is extremely relevant. The top question about SEO is: “How do I rank higher with a low budget?”
The art of storytelling is not only a good element of marketing – it’s vital. People crave connection and when it comes to making business decisions, we would rather go with someone/a company that we’ve built a connection with over a stranger.
Growing a following is a huge goal for business of any size. But I’ve been listening to you… and what I hear a lot is – what’s the point of followers if they don’t become actual clients?
Content is what connects us. It what makes people want to follow your social media, subscribe to your newsletters and *hopefully* buy your stuff! And yet, even as experts, we can feel paralyzed when it comes to creating content about our business for our target clients.
Facebook is hosting it’s F8 conference and business owners are watching closely for all of the new updates and information that is being shared at this event. After all the stress from the big algorithm bomb that got dropped in 2017 and with the brand new limit in features on popular marketing dashboard platforms – we could all use some positive excitement.
The rising popularity of Instagram bots is no surprise. They are able to automate some of the best strategies for growing a following – and do this quicker than most people. Because, let’s be honest, as business owners, the one resource we seem to run out of before any other is TIME.