Many times, business owners that we meet with are actually isolating future clients because they’ve completely forgotten what it’s like to be in their shoes. They’re so caught up in their industry lingo that no one can even understand them.
When I visit a companies social media account and see all stock photos, it feels cold. It feels fake or posed. It definitely doesn’t help me learn anything about the culture or mission of that company and if anything it leaves me wondering… what are they hiding?
Your clients need you. They’re waiting for you to help them solve their problems – they just need to know who you are first. This is through, of course, social media (and being consistent) and your website — but it’s also through Ads.
We are all extremely close to our own business’s. Sometimes we see all of the good AND sometimes we see all of the bad or struggles or things we want to improve on. Because of this lens, we can hold ourselves back in how we communicate our brand to others and represent ourselves online.
If you’re on the fence about whether or not it’s worth it to have a company manage your day to day posting – this blog post is for you.
Every week there’s a new “biz coach,” app or e-course that promises to teach you about the latest MAGIC TRICK that will change EVERYTHING.
Prior to Social Media, consumers made their purchasing decisions based primarily on recommendations from close friends, t.v., newspaper outlets and whatever other local business’s were recommending.
Strong branding shouldn’t stop when we design our logo or build our website or pop our cover photo into social media. Branding is communicated through every touch point that our potential clients go through.
There is still no denying that being searchable on Google is extremely relevant. The top question about SEO is: “How do I rank higher with a low budget?”
The art of storytelling is not only a good element of marketing – it’s vital. People crave connection and when it comes to making business decisions, we would rather go with someone/a company that we’ve built a connection with over a stranger.