As small business owners, we invest a lot into having a high quality website. We hire professionals, perform surveys, fine-tune our brand materials, update our head-shots and dive deep into our ideal clients headspace. All for the purpose of making a positive impression on potential clients.
Many times, business owners that we meet with are actually isolating future clients because they’ve completely forgotten what it’s like to be in their shoes. They’re so caught up in their industry lingo that no one can even understand them.
The art of storytelling is not only a good element of marketing – it’s vital. People crave connection and when it comes to making business decisions, we would rather go with someone/a company that we’ve built a connection with over a stranger.
Content is what connects us. It what makes people want to follow your social media, subscribe to your newsletters and *hopefully* buy your stuff! And yet, even as experts, we can feel paralyzed when it comes to creating content about our business for our target clients.
Instagram stories are so helpful for showing your audience and (potential) new patrons/clients how awesome you are! You don’t even have to take a picture if you’re stumped about what to show off. So, no excuses.