They’re getting messages from huge corporate retailers, crazy discounts from the small place down the street and they’re so used to seeing deals that they might easily just skip over the great promotion that you’ve spent all year planning for them.

As a small business owner – you know that having frequent content published on your website is key to:
• Establishing yourself as a leader in the industry
• Boosting the organic searchability on your website
• Adding value to your ideal client

If you plan on selling products or services across the country, a trademark is important because it protects you from other companies essentially copying your brand. It also acts as a consumer protection mechanism, so your customers know they are buying the real deal and obviously, you’re the real deal. Duh.

A big part of a new year is creating a content calendar for everything from blogs, to e-blasts/newsletters and social media. It’s about brainstorming a strategy to bring awareness to the best parts of your business. So what separates the average content calendars from the GREAT ones?

When I visit a companies social media account and see all stock photos, it feels cold. It feels fake or posed. It definitely doesn’t help me learn anything about the culture or mission of that company and if anything it leaves me wondering… what are they hiding?