We loved working on this logo for this company in Richmond, Virginia!
The logo process starts with an Inspo board shared by the business owner. We then do a methodical competitive analysis and get straight on the color pallete and vibe – this one was “industrial” with colors from their university.
I then mock up 4 different designs with variety and elements that can be mix matched to create the perfect look.
We then define it and make additional adjustments until they get the official logo sent to them – ready to be used for web, print and any other needs!