We are all extremely close to our own business’s. Sometimes we see all of the good AND sometimes we see all of the bad or struggles or things we want to improve on. Because of this lens, we can hold ourselves back in how we communicate our brand to others and represent ourselves online.
Every week there’s a new “biz coach,” app or e-course that promises to teach you about the latest MAGIC TRICK that will change EVERYTHING.
Prior to Social Media, consumers made their purchasing decisions based primarily on recommendations from close friends, t.v., newspaper outlets and whatever other local business’s were recommending.
There is still no denying that being searchable on Google is extremely relevant. The top question about SEO is: “How do I rank higher with a low budget?”
Growing a following is a huge goal for business of any size. But I’ve been listening to you… and what I hear a lot is – what’s the point of followers if they don’t become actual clients?
Content is what connects us. It what makes people want to follow your social media, subscribe to your newsletters and *hopefully* buy your stuff! And yet, even as experts, we can feel paralyzed when it comes to creating content about our business for our target clients.
The rising popularity of Instagram bots is no surprise. They are able to automate some of the best strategies for growing a following – and do this quicker than most people. Because, let’s be honest, as business owners, the one resource we seem to run out of before any other is TIME.
Whether you LOVE stock photos or you HATE them – they have become an essential part of the business toolkit. The photos and images that you choose to represent your brand on your website and social media can make or break people’s first impression of you and your vision.
For small business owners, each dollar counts. And when it comes to ad spend on social media, you want to be sure that you’re setting it up for success. This is where AD Targeting comes in.