A big part of a new year is creating a content calendar for everything from blogs, to e-blasts/newsletters and social media. It’s about brainstorming a strategy to bring awareness to the best parts of your business. So what separates the average content calendars from the GREAT ones?
When I visit a companies social media account and see all stock photos, it feels cold. It feels fake or posed. It definitely doesn’t help me learn anything about the culture or mission of that company and if anything it leaves me wondering… what are they hiding?
We are all extremely close to our own business’s. Sometimes we see all of the good AND sometimes we see all of the bad or struggles or things we want to improve on. Because of this lens, we can hold ourselves back in how we communicate our brand to others and represent ourselves online.
If you’re on the fence about whether or not it’s worth it to have a company manage your day to day posting – this blog post is for you.
Prior to Social Media, consumers made their purchasing decisions based primarily on recommendations from close friends, t.v., newspaper outlets and whatever other local business’s were recommending.
Strong branding shouldn’t stop when we design our logo or build our website or pop our cover photo into social media. Branding is communicated through every touch point that our potential clients go through.
Growing a following is a huge goal for business of any size. But I’ve been listening to you… and what I hear a lot is – what’s the point of followers if they don’t become actual clients?
Content is what connects us. It what makes people want to follow your social media, subscribe to your newsletters and *hopefully* buy your stuff! And yet, even as experts, we can feel paralyzed when it comes to creating content about our business for our target clients.