Stand out in your city. Even with a world full of noise.

 Let’s face it, we’re living in a fast paced world where #YOLO is being seriously considered and isn’t just some silly Hip – Hop reference. People are ditching their 9 to 5 and following their dreams. Sounds awesome, right? It is! What does this mean for you? Well, it just simply means that more “niche’… Read More

Instagram 2018: What’s up next!

Facebook is hosting it’s F8 conference and business owners are watching closely for all of the new updates and information that is being shared at this event. After all the stress from the big algorithm bomb that got dropped in 2017 and with the brand new limit in features on popular marketing dashboard platforms – we could all use some positive excitement. Read More

Staying Human in the Bot Age

The rising popularity of Instagram bots is no surprise. They are able to automate some of the best strategies for growing a following – and do this quicker than most people. Because, let’s be honest, as business owners, the one resource we seem to run out of before any other is TIME. Read More

Stock Photo Woes

Whether you LOVE stock photos or you HATE them – they have become an essential part of the business toolkit. The photos and images that you choose to represent your brand on your website and social media can make or break people’s first impression of you and your vision. Read More

Online Reviews: 10 Posts to Get you on Track

Online Reviews are essentially viral. Each person has a personal reach of approximately 500 people on their social media outlets – and each of those people another 500. This web can mostly work in your favor – but what do you do when a disgruntled client decides to go rogue and start posting negatively about your business? Read More

Stop Crying about Algorithms

I’m officially over it. Hearing small business owners complain about the new algorithm changes with Instagram and Facebook. The fact is that YOU ruined it! Yes, you! Business’s ruined Instagram for everyone and now we’re getting a time out. Read More

Corporate Responsibility: What Small Business Owners can Learn from Fedex and Starbucks

As the government makes decisions which can affect millions in the work force, business owners are left to ask themselves what they can do to impact their employees and ensure a positive culture. Fedex and Starbucks recently announced their reactions to the government enacted U.S. Tax Cuts and Jobs Act. Both company’s illustrating strong leadership in expanding benefits and offerings. Fedex for example, introduced $200 million in increased compensation and Starbucks offered increased wages and even more exclusive stock options. Read More