The art of storytelling is not only a good element of marketing – it’s vital. People crave connection and when it comes to making business decisions, we would rather go with someone/a company that we’ve built a connection with over a stranger.
Growing a following is a huge goal for business of any size. But I’ve been listening to you… and what I hear a lot is – what’s the point of followers if they don’t become actual clients?
What are you doing right now? Are you reading this from your phone, by chance? I will guess that 90% of you are. The thing that a LOT of businesses aren’t taking seriously, is how important marketing online really is. Mobile will continue to be a top way for consumers to gather information, so why…
Content is what connects us. It what makes people want to follow your social media, subscribe to your newsletters and *hopefully* buy your stuff! And yet, even as experts, we can feel paralyzed when it comes to creating content about our business for our target clients.
Let’s face it, we’re living in a fast paced world where #YOLO is being seriously considered and isn’t just some silly Hip – Hop reference. People are ditching their 9 to 5 and following their dreams. Sounds awesome, right? It is! What does this mean for you? Well, it just simply means that more “niche’…
Facebook is hosting it’s F8 conference and business owners are watching closely for all of the new updates and information that is being shared at this event. After all the stress from the big algorithm bomb that got dropped in 2017 and with the brand new limit in features on popular marketing dashboard platforms – we could all use some positive excitement.
The rising popularity of Instagram bots is no surprise. They are able to automate some of the best strategies for growing a following – and do this quicker than most people. Because, let’s be honest, as business owners, the one resource we seem to run out of before any other is TIME.
Whether you LOVE stock photos or you HATE them – they have become an essential part of the business toolkit. The photos and images that you choose to represent your brand on your website and social media can make or break people’s first impression of you and your vision.
Instagram stories are so helpful for showing your audience and (potential) new patrons/clients how awesome you are! You don’t even have to take a picture if you’re stumped about what to show off. So, no excuses.
Online Reviews are essentially viral. Each person has a personal reach of approximately 500 people on their social media outlets – and each of those people another 500. This web can mostly work in your favor – but what do you do when a disgruntled client decides to go rogue and start posting negatively about your business?