How to : Turn Followers into Referrals

Growing a following is a huge goal for business of any size. But I’ve been listening to you… and what I hear a lot is – what’s the point of followers if they don’t become actual clients?
Good question. Read More

Stand out in your city. Even with a world full of noise.

 Let’s face it, we’re living in a fast paced world where #YOLO is being seriously considered and isn’t just some silly Hip – Hop reference. People are ditching their 9 to 5 and following their dreams. Sounds awesome, right? It is! What does this mean for you? Well, it just simply means that more “niche’… Read More

Staying Human in the Bot Age

The rising popularity of Instagram bots is no surprise. They are able to automate some of the best strategies for growing a following – and do this quicker than most people. Because, let’s be honest, as business owners, the one resource we seem to run out of before any other is TIME. Read More

Stock Photo Woes

Whether you LOVE stock photos or you HATE them – they have become an essential part of the business toolkit. The photos and images that you choose to represent your brand on your website and social media can make or break people’s first impression of you and your vision. Read More

TARGETING: 3 Tips to Stretch your Budget

For small business owners, each dollar counts. And when it comes to ad spend on social media, you want to be sure that you’re setting it up for success. This is where AD Targeting comes in. Read More

Stop Crying about Algorithms

I’m officially over it. Hearing small business owners complain about the new algorithm changes with Instagram and Facebook. The fact is that YOU ruined it! Yes, you! Business’s ruined Instagram for everyone and now we’re getting a time out. Read More

Corporate Responsibility: What Small Business Owners can Learn from Fedex and Starbucks

As the government makes decisions which can affect millions in the work force, business owners are left to ask themselves what they can do to impact their employees and ensure a positive culture. Fedex and Starbucks recently announced their reactions to the government enacted U.S. Tax Cuts and Jobs Act. Both company’s illustrating strong leadership in expanding benefits and offerings. Fedex for example, introduced $200 million in increased compensation and Starbucks offered increased wages and even more exclusive stock options. Read More