[145] Yelp, Booksy and Google my Business: Other Apps for Hairstylists to Book New Clients (Video + Podcast)
Hey Successful Hair Stylists!
This week we’re talking all about NON-Instagram apps for hairstylists to get new clients!
Keep scrolling for the full video!
Whether you want to attract additional clients or you’re just plain sick of being a content creator - knowing the apps on the market that can bring you clients organically (and without you being a part-time social media manager) can be super helpful!**
We’re going to talk about…
Google-My-Business
Yelp
Marketplace Model Apps (For example… Booksy and Styleseat)
Hyperlocal Apps (For example… Nextdoor)
Disclaimer** All of these apps below CAN bring in new clients - but they put your growth completely in other peoples hands. Other people searching for you. Other people finding your page and liking it. Competitors not showing up higher in the search ranking than you. The only way to have full control over your growth, is through using Instagram and Facebook! I can show you how to do that here!
GOOGLE MY BUSINESS
Google My Business is one of the most popular ways for local business to get seen in local search results. Here is a little overview of the data- Google runs 99,000 searches per second. And the average person uses Google search 3-4x each and every day.** It makes sense to have a place to show up in the results - especially because a Google My Business listing is completely FREE to set up and maintain. The downside is that larger salons will dominate the space with reviews and how long their profiles have been active - this makes it really hard for independent stylists to get visibility and actually rank on their algorithm.
DO:
Have your business claimed on the app
Ask your clients to copy and paste their reviews that are other places onto google
Fill out your profile completely
Repurpose content whenever you can on this platform including your before/after posts
Link to where you want to be booking people - is it your booking site, website, your waitlist form, etc.
YELP
There are many >>VALID<< critiques of Yelp in the professional beauty industry. However, I do believe that Yelp has a place in your online strategy as an independent stylist. Google and Apple are competitors, and so iPhone tries to promote Apple maps (instead of Google Maps) as much as possible. Apple maps populates search results with data compiled from YELP!
Apple maps uses Yelp in three different ways: Yelp reviews and ratings, photos and business information are listed on Apple maps business listings.***
On top of this, here are some interesting statistics to consider before counting this platform out: Yelp attracts 92 million mobile users every month. 4/5 Yelp users are ready to buy when visiting a Yelp page.****
DO:
Have your business claimed on the app
Ask your clients to copy and paste their reviews that are other places onto yelp
Fill out your profile completely
Ask to placed on a “do not call” list when YELP calls you asking for you to pay for your business on their platform
DON’T:
Pay for ads or a paid business account
MARKETPLACE MODEL - BOOKSY, STYLESEAT
Marketplace Model Apps grow their platforms with clients looking for services. Using these sites as your booking platform gives you the added benefit of having your business shown to their customer base (without having to build your own)! Booksy has 38 million users with 380,000 pros using their booking platform to grow their business.*****
GOOD TO KNOW:
When you use the “boost” feature which promotes your business to local users on the platform, they take a 30% service commission off of the FIRST service with that client
You only pay for new clients that come in, vs traditional ads that you’re paying whether you get clients or not
HYPERLOCAL APPS - NEXTDOOR
Nextdoor is a social media app that connects people in certain zip codes. You can get to know your neighbors, discuss issues, promote events, etc.
PRO:
Can speak more directly to your local area
Free to create a business listing
Can add credibility because it’s such a “niche” user base
CON:
Only 13% of adults use this app - so I would say it depends on if this is popular in your city before investing too much time or energy into it
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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
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**Rawnie Rico, Audrey. (2024, January 29). 40+ Essential Google Search Statistics for 2024. Fit Small Business. https://fitsmallbusiness.com/google-search-statistics/#:~:text=There%20are%208.5%20billion%20Google%20searches%20per%20day&text=Google%20runs%20around%2099%2C000,or%20four%20times%20per%20day.
***Bigner, Patty. (2023, November 11). How Yelp Enhances Apple Maps for Users. Take Notice. https://www.takenotice.com/yelp-apple-maps#:~:text=Yelp%20is%20Used%20in%20Apple%20Maps%20in%203%20Ways%3A&text=When%20users%20search%20for%20a,not%20to%20visit%20a%20business.
**** Elad, Barry. (2024, February 3). Yelp Statistics 2024 By Business Category, Star Rating Distribution, Visitors, Platform, Country and Consumers. Enterprise Apps Today. https://www.enterpriseappstoday.com/stats/yelp-statistics.html#Yelpers_Statistics_in_The_US
***** Booksy. https://biz.booksy.com/en-us